The first stage: 1990--1999, the process from immature to mature, stable quality never toward stability and belongs to the learning progress stage, from Japan to Taiwan to study in the United States, as long as we learn better than us, the fundamental period of domestic production enterprises do not attach importance to brand promotion, missed opportunities;
The second stage: 2000--2004, which belongs to the stage of rapid development, talent explosion, engineers everywhere, as long as you have money, you can on a production line, can earn money. The overall level of quality with the industrial scale has been further improved, but the dragons and fishes jumbled together. During this period, each enterprise busy expanded reproduction, increase varieties, production capacity to engage in competition, engage in price competition, is not to engage in brand promotion, as long as you can make money on the line, no matter what the future, think the world demand will continue to increase, the world almost no Chinese our brand, how sad, the factory of the world brand.
The third stage: 2005-2009, oversupply, profit is hard to find, cheap raw materials into marketable goods, in the production of jerry. Anyway, as long as the money, can make money, regardless of the quality of the products of the factory, the Chinese negative expertise played most incisive, at the same time, the two products into commodity production, all these products have entered the market, ask our customers if you ever hurt. Today, we finally tasted the consequences of entrepreneurs short-sighted, production capacity, profit is low, without their own brand market, market demand began to fluctuate, quality stability is affected. We have experienced twenty years of development, has earned a pool of idle equipment, no reserve funds, no brand, we are not foreign slaves, and what is new! China established, China people stood up, how exciting time! We can now be slaves, but we can't always be a slave. Another difficult we have to take the road of the brand, the brand will inevitably lead to improve the quality of.
The fourth stage: after 2010, should enter the brand era. As you may know, after the end of World War II, Japan is devastated, the Japanese nation may also be a thousand things wait to be done, the nature, they heard the Americans a advice: your way out is to rely on the quality of the products to the world. Now Japan has developed into a national brand, and we do, what is our national brand, we do these industries the negative what responsibility? Brand era is divided into three categories: one is to pay attention to quality, do not pay attention to the quality of management, such as Mengniu Dairy, brilliant yesterday, today is a kind of serious danger together; with the best quality and lowest price, the high quality and inexpensive banner, does not pay attention to quality and does not pay attention to the quality of the management, only pay attention to money. Like the Sanlu Group, reviled; a class is not only pay attention to quality, and pay attention to the quality of management, pay more attention to how to improve their products, the only way of enterprise to create the most trusted brand, the most secure, like Japan's matsushita. Only the market is the quality of competition in the market, is the most mature market.
Two. Price and regional price
Now is the price level of the largest gap period, competitive price advantage business, due to the sluggish market, earn a point is a point, the price will do business, to the development of the price advantage, so there is a certain price decline space; competitive businesses may have the quality price measures, to try to get more orders to maintain business, but may be of no avail. Our strategy is to stabilize prices, increase the competitiveness of the spot, reduce unnecessary costs, enterprises rely on the strength and brand advantages through 08 years, although it is a turbulent year, the total sales of our products has exceeded 2007, although reduced the original customer usage, but this year the new customers increased amount of peer over lower the price and the influence of the quality of the reason. North China attaches great importance to the quality of customers than the proportion of Southern China and East China, at least we do not feel the price pressure. Our future price policy is still to ensure that the quality and reasonable profit based on the price system, do not make money, there is no strength, it can not maintain the development.
Three. The relationship between supply and demand change and crisis
Production and operation of ordinary civilian electronic products enterprises, the hardest hit, the majority of Southern China area;
Production and operation of science and technology leading enterprise of civilian electronic products, by the smaller blow;
The production of industrial products, military products business, there is an inevitable demand for social development, hit the smallest, North China, East china.
Four. Why must take the road of the brand, although it is very difficult to start.
Our domestic crystal production enterprises 80% of the products are for the OEM of others, for the United States, Taiwan, Hongkong, Europe, Korea and Japan for OEM, our intellectual property rights where! Our world market in the period of economic prosperity? We take the minimum profit to the temporary crisis we pay the biggest price. Capital market is controlled by the United States, the United States to play how to play on how to play, the industry's brand is not in our hands, the market is not the right decision, we do not lose it strange. Take the brand of the road is very difficult, do not worry, to do a lot of meticulous work, but we have to believe that the future is bright.
Five. Take the road of the brand should rise to the national goal
Our country should also support and guide all walks of life from the macro development of the road, the only way to be a waste of resources and time, social development is healthy. Brand and quality complement each other, common development
